Posted tagged ‘sales’

Easy Elevator Pitches

June 28, 2014

 

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How is your Elevator Pitch?

We complicate our business elevator pitches….and then we stink at them. We sound awkward, clunky and unnatural.

At least that was my experience this week…with my own pitch (if I am honest.)

I spent this week in Philadelphia, PA with my good friend Imelda Alejandrino, CEO of AP42. We attended and co-exhibited at the Women’s Business Enterprise National Conference (WBENC).  It is a phenomenal gathering of the Supplier Diversity Managers of major corporations and sales representatives from Certified-Women-Owned business.  Many corporations have made a commitment  to award a number of vendor contracts to businesses owned by women and minorities.

Everyone needed to have a good pitch to share about their own business.

We set up a booth dedicated to coaching people on how well they “pitched” their products and services.  We had a ball! Our booth was constantly full of teachable people hungry to learn memorable ways to talk about their offerings.

We made it simple.

For quality promotion, just answer 3 questions and do it as succinctly as possible…

  1. What do you fix?
  2. Who do you help, and/or
  3. Why are you different?

If you can answer those questions in that order…you will stand out.  The biggest mistake we observed is that people tried to include every possible scenario their company could address in their pitch.  Remember, a pitch is merely a conversation-starter, a way to inspire curiosity and invite further conversation, not an entire marketing campaign.

Here are a few examples:

Some of these people started with lengthy explanations about their business. We helped them whittle them down to:

  1. I put fashion and style back into the world of ugly uniforms. (Uniform Supply company)
  2. Do you ever worry that your personal information will fall into the hands of the wrong people? We fix that. (Document Shredding company)
  3. We breathe new life into old equipment for big companies. (Equipment refurbishment company)

These communication teasers were easier to remember and more fun to say, which immediately increased the amount of enthusiasm in the delivery.

How is your elevator pitch? Need some help? Send either Imelda or myself and email and we would be happy to help!

Happy Pitching!

 

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You can have your cake and eat it too!

July 30, 2009

cakeHave you ever walked into Claim Jumpers Restaurant and seen the enormous chocolate cake in the display case? And by enormous, I mean, the size of a small child? Yesterday, I had the privilege of having lunch with the HR and Sales Team from BBSI (aka: Barrett Business  www.barrettbusiness.com). It is not very often that I am super impressed by an insurance company, but this one is definitely different. Doing business with them is a lot like ordering the big chocolate cake. They position themselves as a Workers’ Comp, HR, Payroll company, but what they deliver is infinitely much more!  Because they are in the unique position of being self-insured (almost unheard of), they only take on companies that operate in a safe, smart and intentional way. Since their clients are a lower risk, BBSI is able to offer insurance rates that can be  substantially lower. In addition, you receive all of the payroll benefits (tax reporting, etc) and a smorgasborg of HR support services. I had recently referred BBSI to a client and as soon as they were accepted, we calculated that this would be an annual savings of about $25,000 a year (with no accidents). For a company that only has 25 employees, that is a lot of money….(We paid for our consulting on this recommendation alone:) Additionally, they handle and represent your company if there is any employee related legal action. Wow, talk about peace of mind!

So we ordered a slice of the chocolate cake……..and after wrestling it away from,    sharing  with Vince the Managing Director, we left full, happy, and excited about the future.

So my question to you is, do your clients feel like they have enjoyed the giant chocolate cake after interacting with your customer service? Or do they feel like they got the diet plate, just the minimum amount to get by?

Here’s to Chocolate Cake Service!

To contact BBSI for more info, call my friend Vince at 925-686-2800, ext 114. Tell him Jody recommended the chocolate cake package!